知名服装品牌天猫、抖音、小红书店铺停运，或将彻底退出中国市场

Group 1 - Etam has announced the closure of its Tmall flagship store on November 30, with its presence on Xiaohongshu and Douyin also ceasing operations, indicating a significant business adjustment [1][3] - The brand has a long history in China, having entered the market in 1994 and rapidly expanding to 723 stores within two years, achieving annual sales exceeding 900 million yuan [4] - By 2014, Etam had 3,083 stores in China, but its performance declined over the years, leading to the sale of its ready-to-wear business in 2018 and leaving only the lingerie segment [4] Group 2 - The German lingerie brand Triumph has also decided to cease operations in mainland China by December 31, 2025, with both online and offline services being phased out [5] - The closure of these established brands coincides with the rise of new competitors in the lingerie market, such as Ubras and NEIWAI, which cater to consumer preferences for comfort and innovative designs [5] - A report from Northeast Securities highlights that the global women's lingerie industry is entering a "comfortable and diverse period," with various subcategories like sports bras and plus-size lingerie becoming independent segments, particularly evident in the Chinese market [5]