Lyft's Customer-Friendly Deals to Boost Revenues: More Upside Ahead?

Core Insights - Lyft is implementing customer-friendly offers and value-driven ride options to increase ride frequency and revenue, benefiting from a rise in driver supply and an 18% year-over-year increase in active riders in Q3 2025 [1][11] Group 1: Strategic Partnerships - Lyft has partnered with Curb to connect its riders with Curb's licensed taxi driver network, enhancing ride efficiency and driver opportunities [2][3] - The partnership allows Lyft riders in Los Angeles to access licensed taxis directly through the Lyft app, with plans for broader rollout across Curb's nationwide network [4] Group 2: Customer Incentives - Lyft has established a deal with United Airlines, enabling eligible users to earn MileagePlus miles on qualifying rides, enhancing customer loyalty and engagement [5][7] - The payout structure includes various miles per dollar based on ride types, with new riders receiving a 1,000-mile bonus after completing two rides within 30 days [6][7] Group 3: Market Performance - Lyft's shares have increased by 42.7% over the past six months, although this is below the industry's 80.3% growth during the same period [9] - The company is trading at a 12-month forward price-to-sales ratio of 1.41X, indicating it is relatively inexpensive compared to its industry peers [13]