Zillow Group, Inc. (ZG) Presents at UBS Global Technology and AI Conference 2025 Transcript

Core Insights - Zillow has been focusing on building its brand and audience for nearly 20 years, with the first 15 years dedicated to attracting consumers and real estate professionals through traditional lead generation methods [2] - In the last 5 years, Zillow has shifted its focus towards facilitating transactions in renting, buying, selling, and financing, aiming to simplify these processes for users [3] Group 1 - The initial strategy of Zillow was centered around brand development and audience engagement, which laid the groundwork for future monetization [2] - The transition towards a housing super app reflects Zillow's intent to leverage its established brand and audience to create a sustainable and profitable business model [1][2] - The company is now prioritizing the ease of transactions as a key component of its business strategy, indicating a significant shift in operational focus [3]