RBC Capital says that “GOOGL enters the portal wars” was the headline over the weekend from Mike Delprete, who posted screenshot evidence of Google (GOOGL) placing real estate listing ads from a 3p in search results. For context, Delprete is a professor at the University of Colorado and a well-followed and respected real estate domain expert who the firm speaks with periodically. RBC notes Zillow’s (Z) (ZG) exposure to SEO is small. While the firm can’t say there would be no impact from a top of funnel disc ...

An apparent Google Search (GOOGL) experiment showing mobile real estate listings powered by HouseCanary could raise traffic acquisition costs for portals like Zillow (Z) (ZG), but meaningful disintermediation appears unlikely, similar to Google’s hotel metasearch model, Wells Fargo analyst Alec Brondolo tells investors in a research note. Given Zillow’s limited reliance on organic search and modest marketing spend relative to revenue, any shift from organic to paid traffic is expected to have only a minor ...

North America Equity Research December 2025 US Internet 2026 Outlook Doug Anmuth AC (212) 622-6571 douglas.anmuth@jpmorgan.com J.P. Morgan Securities LLC Dae Lee, CFA AC (415) 315-8500 dae.k.lee@jpmorgan.com J.P. Morgan Securities LLC Bryan M. Smilek AC (212) 622-8886 bryan.smilek@jpmorgan.com J.P. Morgan Securities LLC Neeraj Kookada, CFA (212) 622-0270 neeraj.s.kookada@jpmorgan.com J.P. Morgan Securities LLC Margaret Hoffman (212) 622-1710 margaret.hoffman@jpmchase.com J.P. Morgan Securities LLC See the e ...

A formidable force is encroaching on the home listing leader's turf.Shares of Zillow Group (ZG 7.90%) (Z 8.47%) fell on Monday following reports that Alphabet was entering the online real estate arena. By the close of trading, Zillow's stock price was down roughly 8% after falling nearly 13% earlier in the day. A new competitive threat Google is reportedly adding home sale listings directly to its search results in select markets.The tech titan appears to be testing demand for the new features, which inclu ...

A key Google partner is starting to display home listing details directly in search results, prompting some industry experts and analysts to question what impact the feature could have on the traffic ... ...

Key Takeaways Jefferies has some ideas about where tech investors should look after a tough stretch for the sector. Tech stocks took a hit last week, with cloud computing giant Oracle (ORCL) and chipmaker Broadcom (AVGO) at the forefront after quarterly earnings that failed to impress investors amid growing skepticism around the AI trade. But Jefferies analysts told clients amid Thursday's selloff that they still see gains for some standouts in the sector, which they identified for their "peer-leading growt ...

Why This News Is Significant Key Takeaways Google is getting deeper into the home listings game, in what could mean more competition for Zillow and other real estate sites. Shares of Zillow Group (Z), which claims to be the most visited real estate website in the U.S., tumbled over 10% Monday after Alphabet's (GOOGL) Google began testing full home ads in its search results, including links to request tours and agent contacts. Other companies with home listing sites such as CoStar (CSGP) and Rocket Companies ...

The stock market graphic of Zillow Group is displayed on a smartphone with the logo of Zillow in the background on Feb. 21, 2021.Zillow shares plunged more than 9% on Monday on worries that the online real estate platform could have a big new competitor: Google Search. Google appears to be running tests on putting real estate sale listings into its search results. Over the weekend, real estate tech strategist Mike DelPrete published mobile phone screenshots of Google Search results showing real estate listi ...

About this content About Angela Harmantas Angela Harmantas is an Editor at Proactive. She has over 15 years of experience covering the equity markets in North America, with a particular focus on junior resource stocks. Angela has reported from numerous countries around the world, including Canada, the US, Australia, Brazil, Ghana, and South Africa for leading trade publications. Previously, she worked in investor relations and led the foreign direct investment program in Canada for the Swedish government ...

Shares of online real estate listing companies tumbled on Monday after Alphabet's Google was found testing a new format that places homes-for-sale ads directly at the top of search results, threatening to encroach on a core source of traffic and leads for property portals. Zillow Group led the declines, with shares down 10.8% in morning trade. The drop put the stock on course for its steepest fall since March 2024 and its lowest close since late May 2025, according to Dow Jones Market Data. Other real estat ...