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Core Viewpoint - The article highlights the transformation of Huaihuang Village in Shaoxing, Zhejiang Province, where the local economy has shifted from traditional bamboo cultivation to a thriving orchid industry, significantly increasing the income of villagers through innovative marketing strategies like live streaming [1][2]. Group 1: Economic Transformation - The orchid industry has become a key economic driver for Huaihuang Village, with over 20% of villagers benefiting from it, averaging an income increase of nearly 20,000 yuan per household [1]. - The village transitioned from bamboo cultivation, which struggled with pricing, to orchid farming, leveraging local conditions and avoiding homogeneous competition [1]. Group 2: Challenges and Solutions - Despite successful cultivation techniques, villagers faced challenges in selling their orchids, leading to high maintenance costs and unsold inventory [1]. - The introduction of live streaming as a sales channel initially failed due to a lack of training among villagers, prompting the village leadership to engage returning young entrepreneurs for assistance [2]. Group 3: Community Engagement and Growth - The establishment of a creative center and professional training for villagers has led to improved sales performance, with some individuals significantly increasing their income through effective online marketing [2]. - The local orchid industry is expanding, with new projects underway to enhance infrastructure and market presence, including a new 30-acre orchid greenhouse equipped with advanced technology [3].