Core Viewpoint - The small appliance brand Derma, known for its OEM work with Xiaomi and Philips, is undergoing significant adjustments, including the dissolution of its Suzhou team due to declining performance and market challenges [2][3][6]. Financial Performance - In Q3 2025, Derma reported a net profit of 20.04 million yuan, a year-on-year decline of 44.34%, and a main revenue of 699 million yuan, down 10.26% year-on-year [6][24]. - For the first three quarters of 2025, the main revenue was 2.384 billion yuan, a slight decrease of 0.63%, with a net profit of 88.72 million yuan, down 14.66% year-on-year [6][25]. - The overall performance indicates significant growth pressure, particularly with a sharp decline in net profit, reflecting weakened profitability [6][24]. Business Adjustments - Derma's decision to dissolve its Suzhou team, affecting nearly 100 employees, is directly linked to its declining performance [2][3]. - The Suzhou operations primarily focused on cleaning products, including vacuum cleaners and floor washers, and were managed by a subsidiary established only three years ago [3][21]. - The company aims to concentrate its R&D resources at its headquarters to enhance operational efficiency and support long-term strategic development [5][23]. Market Competition - The small appliance industry is experiencing intensified competition, with major players like Ecovacs and Roborock dominating the market, making it challenging for smaller brands like Derma [4][22]. - Derma's scale is considered small compared to industry leaders, and its cleaning division has reported losses, necessitating strategic adjustments to avoid further financial deterioration [4][22]. Shareholder Actions - Derma's second-largest shareholder, Shanghai Panmao Investment Center, has initiated a significant share reduction, selling 14.39 million shares, which has negatively impacted the company's stock price [12][30]. - The stock price has dropped over 33.4% from its initial offering price, reflecting market concerns about the company's future prospects [12][30]. Consumer Complaints - Derma faces increasing consumer complaints regarding product quality and after-sales service, with recent data showing 12 new complaints, some related to safety issues and inadequate service [16][34]. - The company's handling of consumer disputes has been criticized for being unresponsive or dismissive, potentially harming its brand reputation [16][34][35].
苏州团队一夜解散！ 德尔玛“断臂”，小米代工巨头怎么了？ | BUG