Core Insights - The French yogurt brand Yoplait, with a history of 60 years, is set to change ownership in its China operations, with TianTu Investment announcing the sale of a 45.22% stake for 814 million yuan [1][2] - The acquiring party, Kunshan Noyuan Ruiyuan, will purchase 100% of Yoplait China for approximately 1.8 billion yuan, with IDG Capital gaining operational rights [1][9] Group 1: Transaction Details - TianTu Capital will completely exit Yoplait China after the sale, expecting a loss of 799,000 yuan from the transaction [5] - Other sellers, TianTu Xingnan and Pingtan Xingxu, will sell a combined 41.74% stake for 751 million yuan, while Tianjin Ruijun, holding 13.04%, will negotiate a sale for up to 235 million yuan [3][4] - The total consideration for the acquisition of Yoplait China by Kunshan Noyuan Ruiyuan is about 1.8 billion yuan [9] Group 2: Company Performance and Market Context - Yoplait China, established in 2013, has transitioned from losses to profitability under TianTu's management, with projected revenues of 454 million yuan in 2023 and 810 million yuan in 2024, alongside net profits of 8.39 million yuan and 95.45 million yuan respectively [7] - The brand is recognized as a premium yogurt provider in China, often referred to as the "yogurt aristocrat," and has a strong influence among middle to high-income consumers [13] - The acquisition by IDG Capital reflects a broader trend of Chinese capital taking over foreign brands' operations in China, as seen with other multinational companies [13]
天图8亿退出“酸奶贵族”，优诺中国再易主