一波三折的上市路，Soul的“新故事”能怎么讲？

Core Viewpoint - Soul App has submitted its third prospectus to the Hong Kong Stock Exchange, marking its fourth attempt to go public after previous rejections and withdrawals in the U.S. market [1][2] Group 1: Listing Attempts - Soul's journey to IPO has been tumultuous, with the company initially aiming for a NASDAQ listing in 2021 but pausing the process due to internal considerations and support from major shareholder Tencent [2] - Legal challenges, including a lawsuit from Uki over unfair competition, have also hindered Soul's listing efforts, resulting in a freeze of 26.93 million yuan shortly after the IPO application [2] - After two failed submissions to the Hong Kong Stock Exchange in 2022 and 2023, Soul is now making another attempt after more than two years [1][2] Group 2: Financial Performance - In 2023, Soul achieved a profitability turning point, projecting an adjusted net profit of 337 million yuan for 2024, with revenue for the first eight months of 2025 nearing the total revenue of 2022 at 1.683 billion yuan [3] - Revenue figures from 2020 to 2022 show a growth trajectory: 498 million yuan in 2020, 1.2812 billion yuan in 2021, and 1.6674 billion yuan in 2022, with gross margins increasing from 79.9% to 86.3% during the same period [3] - The majority of Soul's revenue comes from emotional value services, which account for over 90% of total revenue, while advertising and other business revenues contribute less than 10% [3][4] Group 3: User Engagement and Demographics - As of August 31, 2025, Soul has approximately 390 million registered users, with daily active users averaging 11 million, 78.7% of whom are from Generation Z [4] - Users spend an average of over 50 minutes daily on the platform, with an 86% engagement rate and a monthly retention rate of 80% [4] - The average monthly revenue per paying user is 104.4 yuan, indicating a stable but potentially stagnant user base in terms of growth [5] Group 4: Strategic Positioning and AI Integration - Soul has shifted its positioning over the years, evolving from "soul social" to "social metaverse for youth," and now to "AI + immersive social" [5][6] - The company emphasizes AI as a core competitive advantage, leveraging its self-developed emotional value model and AI recommendation systems to enhance user experience [5][6] - However, the high costs associated with AI development have risen significantly, from 187 million yuan in 2020 to a projected 546 million yuan in 2024, with 407 million yuan already spent in the first eight months of this year [6][7] Group 5: Regulatory and Compliance Challenges - The integration of AI into Soul's platform raises concerns regarding compliance and regulatory risks, particularly around content generation, copyright issues, and user data privacy [7] - The ongoing debate about the authenticity of AI interactions on the platform highlights the complexities and challenges faced by the company in navigating technological advancements and user expectations [7]