3 6 Ke·2025-12-03 00:51Core Insights - The global consumer spending during "Cyber Monday" is projected to reach $52.7 billion, marking it as the largest single-day online shopping event of the year [1][2]. Group 1: Sales Performance - Salesforce reports a 5.3% increase in global online sales on "Cyber Monday," with expectations of a 6% year-over-year growth by the end of the day [2]. - Adobe Analytics predicts that U.S. online spending on "Cyber Monday" will hit $14.2 billion, reflecting a 6.3% increase compared to the previous year [2]. - The total online spending over the five-day shopping period, including Thanksgiving, is estimated to be around $43.7 billion [2]. Group 2: Consumer Behavior - Adobe forecasts that over half (57%) of online spending on "Cyber Monday" will be driven by three categories: electronics ($3.6 billion, up 12.5%), apparel ($2.7 billion, up 5.8%), and furniture ($1.8 billion, up 5.2%) [3]. - The average retail price in the U.S. during this shopping period has increased by 5% compared to last year, while the global average price rose by 4% [4]. Group 3: Market Trends - The competition between "Black Friday" and "Cyber Monday" for online traffic is intensifying, with "Cyber Monday" becoming increasingly popular as consumers expect discounts to start earlier in the shopping week [4][5]. - The use of artificial intelligence in e-commerce is significantly enhancing sales, with retailers utilizing AI shopping channels experiencing three times the sales growth compared to those without such features [5].