海南离岛免税购物金额23．8亿元

Core Insights - The article highlights the initial success of Hainan's upgraded "duty-free shopping" policy, which was implemented from November 1 to 30, 2025, showing a significant increase in sales and consumer engagement [1] Group 1: Sales Performance - Hainan's duty-free shopping amounted to 2.38 billion yuan in the first month, representing a year-on-year growth of 27.1% [1] - A total of 1.905 million items were sold during this period, indicating a robust consumer response to the new policy [1] Group 2: New Product Categories - The new policy introduced additional product categories such as pet supplies and portable musical instruments, which collectively sold 7,597 items worth 13 million yuan [1] - Domestic products accounted for 126 items sold, generating a revenue of 391,000 yuan [1] Group 3: Consumer Demographics - Out of the total sales, departing travelers purchased 4,100 items valued at 906.3 thousand yuan [1] - Local residents engaged in "immediate purchase and pick-up" shopping, with 13,903 items sold, amounting to 1.0808 million yuan [1]