老字号共话新篇：聚焦品牌焕新与消费潜力挖掘

Group 1 - The 2025 National Consumption Conference was held in Beijing with the theme "New Pattern, New Supply, New Engine," featuring a lively experience area for time-honored brands [1][2] - Over a dozen time-honored brands showcased their classic products and engaged attendees through interactive and immersive experiences, blending traditional craftsmanship with modern consumer demands [1] - A special session on "Public Opinion Ecology and Brand Building of Time-Honored Brands" allowed leaders from these companies to share insights on digital transformation, cross-industry collaboration, and marketing to younger audiences [1] Group 2 - Digital transformation is essential for time-honored brands to rejuvenate and remain competitive in the market, as highlighted by the executive from Jinan Chao Yixing Catering Co., who emphasized the integration of technology in enhancing customer experience [3] - Chao Yixing has successfully combined traditional cooking techniques with modern technology, utilizing automation for time-consuming processes while maintaining the essence of their classic flavors [3] - The company employs IoT technology for real-time monitoring of production data and uses AI predictive models to optimize inventory management, reducing food waste and improving operational efficiency [3] Group 3 - Time-honored brands are also focusing on deeply exploring and innovatively expressing traditional culture, integrating intangible cultural heritage into modern life to preserve their cultural core while giving it contemporary significance [4] - Beijing Daoxiangcun Food Co. has adopted a "Zero Store" project to create immersive shopping experiences, attracting younger consumers by showcasing craftsmanship and launching visually appealing products [7] - The company has expanded its Zero Store concept to three locations, achieving an average daily foot traffic of over 1,000 customers per store, and has upgraded its WeChat mini-program for nationwide delivery, achieving a single-day sales record of 670,000 yuan during the Mid-Autumn Festival [7] Group 4 - Beijing Piyifang Roast Duck Group has successfully attracted young consumers by combining intangible cultural heritage with educational experiences and innovative dining methods [8] - The group has launched new culinary experiences, such as thick-cut roast duck paired with molecular capsules, to meet the demand for novelty and ritual among younger consumers [8] - Piyifang has also engaged in cross-marketing by sponsoring events like the Beijing Marathon, achieving a coupon redemption rate of over 50%, effectively converting traffic into sales [8]