Omdia:2025年第三季度联想平板出货量暴增超70% PC市占率再扩大

Core Insights - The Chinese PC market is experiencing a slowdown in growth, with a year-on-year increase of only 2% in Q3 2025, primarily due to reduced consumer subsidies [1][3] - Lenovo demonstrates strong resilience in this challenging market, achieving a significant year-on-year growth of 14% in shipment volume, reaching 4.4 million units and capturing 39% market share [3] - In contrast, major competitors like Huawei and Softcom Power are facing declines in shipment volumes, with Huawei's shipments down 7% and Softcom Power's down 13% [3] PC Market Performance - Total PC shipments in China reached 11.3 million units in Q3 2025, reflecting a 2% increase from the previous year [2][3] - Lenovo leads the market with 4.4 million units shipped, while Huawei and Softcom Power both shipped 1 million units [2][3] - Other competitors like Asus and HP show stagnant or minimal growth, with Asus maintaining 90,000 units and HP achieving a 2% increase but still around 100,000 units [3] Tablet Market Growth - The tablet market in China continues to thrive, with a year-on-year growth of 9%, reaching 8.8 million units in Q3 2025 [4] - Lenovo's tablet shipments surged by 71% to 900,000 units, increasing its market share to 10% [4][5] - In contrast, Apple experienced a 14% decline in tablet shipments, highlighting Lenovo's competitive edge in this segment [5] AI Integration and Future Outlook - The adoption of AI technology is accelerating in both consumer and commercial markets in China, with Lenovo integrating AI capabilities into its PC and tablet products [6] - Omdia forecasts that by 2025, 32% of PCs in the Greater China region will have AI capabilities, increasing to 46% by 2026 [6] - Despite anticipated declines in the PC and tablet markets in 2026, Lenovo's strong presence in the commercial sector and ongoing AI enhancements position it well to maintain its leadership [7]