重庆“双上榜”国家级消费试点

Core Insights - Chongqing has been recognized as a dual national-level pilot city for both new consumption formats and international consumption environment construction, marking a significant breakthrough in consumption upgrading and internationalization [1][6] Policy Insights - The consumption breakthrough in Chongqing is driven by national strategic support, with the city having been designated as an international consumption center since 2021 and implementing a five-year action plan for 2023-2027 [1][6] - The city aims to establish itself as a hub for international consumption resources, services, and fashion innovation, laying a solid institutional foundation for consumption upgrading [1][3] Economic Insights - Chongqing has accelerated the introduction of international brands through a "policy + activity" dual-drive approach, with nearly a thousand brands launching during the recent National Day holiday [2][3] - The city has attracted over 2,200 international and domestic brands, ranking among the top four in the country for the number of new brand openings in the first half of the year [2][3] Spatial Insights - Chongqing's unique geographical features provide a natural stage for innovative consumption scenarios, transforming its urban structure into a competitive advantage [4][5] - The city is actively developing 100 distinctive consumption scenes, utilizing its terrain to create diverse consumer experiences and enhance local consumption enthusiasm [5][6] Open Environment Insights - Chongqing's recognition as a dual national-level pilot city is closely linked to its long-term open development strategy, building a global consumption ecosystem through improvements in transportation, payment systems, and brand supply [6][7] - The introduction of convenient tax refund services and widespread acceptance of international payment methods has significantly increased consumer engagement, with a 518% year-on-year growth in the number of foreign travelers benefiting from tax refunds [6][7]