《疯狂动物城2》内地票房破21亿，万达电影“五星服务”迎观影热潮

Core Insights - The article highlights the transformation of cinemas into multi-functional social spaces that accommodate pets, family interactions, and community gatherings, driven by the success of "Zootopia 2" [3][24]. Group 1: Box Office Success - "Zootopia 2" achieved over 2.1 billion yuan in box office revenue and attracted more than 50 million viewers within its first week, becoming the highest-grossing imported comedy in Chinese film history [3][24]. Group 2: Cinema Experience Evolution - Wanda Cinemas is evolving from traditional screening venues to spaces that allow for pet companionship, parent-child interaction, and community celebrations, enhancing the overall viewing experience [3][6][24]. - The introduction of "pet-friendly" screening rooms has gained popularity, allowing audiences to enjoy films alongside their pets, creating a unique emotional connection [8][11]. Group 3: Interactive Activities - Various themed activities in Wanda Cinemas, such as painting and DIY workshops, extend the movie experience beyond the screen, fostering family bonding and creative engagement [11][24]. - The presence of live character interactions, such as those from "Zootopia," has attracted fans and created memorable experiences, further enhancing audience engagement [8][11]. Group 4: Technological Advancements - The upgrade of IMAX GT screens in Wanda Cinemas has significantly improved the viewing experience, with enhanced visual and audio quality that draws audiences to theaters [23][24]. - The combination of high-quality content, advanced technology, and unique services is reshaping audience perceptions of cinema value [23][24]. Group 5: Industry Trends - The trend indicates a shift in audience expectations from merely watching a movie to creating memorable experiences, emphasizing the importance of immersive and participatory environments in cinemas [24][26]. - Wanda Cinemas aims to lead industry upgrades by providing a "five-star cinema" experience, focusing on immersive technology, standardized services, and social responsibility initiatives [26].