PRADA(HK:01913) Jing Ji Guan Cha Wang·2025-12-03 02:24Group 1 - The acquisition of Versace by Prada Group for $1.375 billion marks a significant shift in the luxury brand landscape, integrating a culturally influential brand into Prada's portfolio [1] - Versace has struggled commercially under Capri Holdings, failing to regain its former glory post-pandemic, while the acquisition is seen as a potential revival for the brand and a strategic expansion for Prada [1][5] - The deal is not merely an asset transfer but represents Prada's most ambitious strategic shift in decades, moving from a "dual-brand matrix" to a "three-brand system" that can compete with giants like LVMH and Kering [5] Group 2 - The timing of the acquisition coincided with Gianni Versace's birthday, adding symbolic significance to the event, as Donatella Versace celebrated the occasion on social media [2] - The appointment of Dario Vitale as the new creative director of Versace, following Donatella's departure, is viewed as a strategic move by Prada to reshape the brand's creative direction and commercial rhythm [5] - The merger of these iconic Milanese brands signals a new strategic cycle in the luxury sector, emphasizing the importance of cultural assets and global narratives over individual product aesthetics [5]