“古装四宝”上新，爱优腾芒打响年终“收官战”

Core Insights - The 2025 ancient costume drama market is witnessing a fierce competition among four major platforms: Youku, iQIYI, Tencent Video, and Mango TV, each launching their flagship series to capture year-end viewership and rankings [1][2][4] Group 1: Upcoming Releases - Tencent's "Don't Disturb the Ascension" is the first to premiere, followed by Youku's "The Twenty-Four Strategies of Chang'an," iQIYI's "Carefree," and Mango TV's "Tea Bone" [4] - The four series are referred to as the "Four Treasures of Ancient Costume," each aiming to fulfill the platforms' annual strategies and attract significant viewership [1][2] Group 2: Differentiation and Competition - The competition is characterized by distinct thematic focuses: "The Twenty-Four Strategies of Chang'an" emphasizes power struggles, "Carefree" offers a fantasy adventure, "Tea Bone" explores domestic conflicts, and "Don't Disturb the Ascension" presents a light-hearted romantic comedy [24][26] - Each series adopts unique marketing strategies, such as leveraging star power, established IPs, and innovative themes to differentiate themselves in a crowded market [4][24] Group 3: Market Predictions - "The Twenty-Four Strategies of Chang'an" is predicted to be a strong contender for the title of "drama king" due to its star-studded cast and compelling narrative [26][28] - "Carefree" is also expected to perform well, bolstered by its high-profile cast and production team, with the potential to become a major hit if it generates widespread discussion and maintains a solid storyline [28][30] Group 4: Performance of Previous Releases - The 2025 market has already seen several successful dramas, including "The Cang Hai Transmission" and "The Color of the Country," which have set high benchmarks in terms of viewership and critical acclaim [33][35] - These successful dramas have demonstrated the industry's shift towards quality content, breaking traditional boundaries and resonating with contemporary audiences [40]