宁波79家首店密集开业：天一广场稳住第一，万象城“死磕”餐饮！

Core Insights - Ningbo's first-store economy continues to develop, with 79 new stores opening in Q3 2025, a 34% increase from 59 in Q2, showcasing strong vitality in commercial real estate and consumer market potential [1] Brand Level Improvement - In Q3, Ningbo attracted 2 national first stores, 12 provincial first stores, and 65 city first stores, with provincial and above stores accounting for 17.7%, indicating a significant increase from Q2 [2] - The introduction of high-profile brands like "宝王府" and "mini a ture" reflects a transformation in Ningbo's brand structure, with 8 A-level brands and 14 B-level brands, making up 27.8% of the total, highlighting Ningbo as a key market for mid-to-high-end brand expansion [2] Commercial District Performance - The traditional commercial core, the 泛三江口商圈, remains dominant with 20 new stores, while the 东部新城商圈 follows closely with 16 new stores and a 25% share of provincial and above stores, indicating its strength in attracting high-level brands [3] - 宁波阪急百货 introduced 9 new stores, including 4 provincial first stores, enhancing the commercial capacity of the area [3] Key Project Strategies - 宁波天一广场 maintained its top position with 7 new stores, primarily in the dining sector, reinforcing its identity as a "food landmark" [6] - 宁波万象城 focused on fashion and specialty dining, with all 5 new stores being dining brands, emphasizing a commitment to quality dining experiences [6] Culinary Trends and Retail Upgrades - The dining sector remains dominant with 46 new stores, accounting for 58.2%, with a notable rise in 云贵菜系 restaurants, indicating a growing acceptance of diverse culinary offerings [7] - Retail experiences are evolving, with brands like HAZZYS and 宝王府 introducing immersive shopping experiences, signaling a shift towards experiential consumption in Ningbo's retail market [8] Future Outlook - There is potential for further growth in Ningbo's first-store economy, with opportunities for more national first stores and international brands, as well as increased retail activity [8]