Guan Cha Zhe Wang·2025-12-03 02:38Core Insights - BYD remains the absolute leader in China's automotive sales, but its growth rate has slowed compared to previous years [1][3] - Geely has achieved a new high in growth driven by new energy vehicles [1][3] - Chery maintains its position as the domestic passenger car brand with the highest overseas exports [1][3] Sales Performance - In November, BYD sold 480,200 vehicles, a year-on-year decrease of 5.25%; Geely sold 310,400 vehicles, a year-on-year increase of 24%; Chery sold 255,800 vehicles, a year-on-year decrease of 2% [1][3] - For the first 11 months, BYD's cumulative sales reached 4.182 million vehicles, a year-on-year increase of 11.3%; Geely's cumulative sales were 2.7878 million vehicles, a year-on-year increase of 42%; Chery's cumulative sales reached 2.3991 million vehicles, a year-on-year increase of 11% [1][3] Year-End Sales Targets - BYD's initial sales target for the year was 5.5 million vehicles, later adjusted to 4.6 million; it needs to sell 400,000 vehicles in December to meet this target [3] - Geely's initial target was 2.71 million vehicles, raised to 3 million; it only needs to maintain November's sales level to exceed this target [3] - Chery's target was to achieve a growth rate exceeding the industry average of 10-20%, with a projected sales target of 3.18 million to 3.45 million vehicles; achieving this seems unlikely based on current performance [3] New Energy Vehicle Sales - BYD continues to lead globally in new energy vehicle sales, with all its vehicles being new energy types; Geely's November new energy vehicle sales reached 187,800, a year-on-year increase of 53.36%; Chery's new energy vehicle sales were 110,000, a year-on-year increase of 50% [5] - For the first 11 months, Geely's cumulative new energy vehicle sales were 1.5335 million, a year-on-year increase of 97.35%; Chery's cumulative new energy vehicle sales were 814,700, a year-on-year increase of 69.4% [5] Export Performance - In November, BYD exported 131,930 vehicles, with a cumulative export of 917,000 vehicles for the first 11 months, doubling from the previous year; Chery exported 131,850 vehicles in November, with a cumulative export of 1.1996 million vehicles, a year-on-year increase of 14.7%; Geely exported 42,100 vehicles, with a cumulative export of 379,800 vehicles [5][7] - BYD's export volume accounted for approximately 22% of its total sales; Chery's export volume exceeded 50% of its total sales; Geely's export volume accounted for less than 15% [7] Strategic Insights - BYD's complete transition to new energy vehicles gives it a significant market advantage, although its growth has slowed due to high previous year bases; Geely and Chery are accelerating their new product launches and catching up in sales, particularly in new energy vehicles [7] - Chery leads in both total export volume and export percentage, while BYD is expanding its overseas market significantly faster than its domestic market, indicating a shift in its global strategy; Geely is consolidating its brand and has not significantly expanded its overseas business [7]