2 1 Shi Ji Jing Ji Bao Dao·2025-12-03 03:36Core Insights - The appointment of Hong Zonghua as Vice President of Corporate Affairs for PepsiCo Asia Pacific marks a significant leadership change within the company, coinciding with a broader restructuring of its management team and a recovery in operational performance [1][4]. Group 1: Hong Zonghua's Background and Role - Hong Zonghua has a strong background in public relations and government relations, having worked for major companies like Walmart, Mars, Herbalife China, and Shui Jing Fang, where he held senior positions [2][3]. - His previous role at Shui Jing Fang involved managing government relations, corporate communication, social responsibility, and ESG strategy, contributing to the company's continuous revenue growth, which is projected to exceed 5 billion in 2024 [2][3]. Group 2: PepsiCo's Organizational Changes - PepsiCo has undergone significant structural changes in 2023, dividing its global operations into North America and International segments, with a focus on the Asia Pacific market [4][6]. - The company has seen multiple executive changes, including the appointment of new leaders for its food and beverage divisions, reflecting a strategic shift to enhance performance in a competitive market [4][6]. Group 3: Market Performance and Challenges - PepsiCo's performance in China has shown a mixed trend, with food business revenues experiencing low single-digit growth while beverage revenues faced a slight decline [6][7]. - The overall revenue growth in the Asia Pacific region for 2024 is projected at 1%, with food business sales increasing by 4% and beverage sales only growing by 1%, indicating a challenging market environment [6][7]. - Despite these challenges, there are signs of recovery in 2025, with a reported 4% increase in unit sales for the Asia Pacific food business in the first three quarters [7].