Prada完成对范思哲收购，意大利两大时尚招牌聚首

Core Viewpoint - Prada Group has completed the acquisition of Versace for approximately €1.3 billion (around $1.5 billion), which is over 30% less than the €1.8 billion paid by Capri Holdings in 2018 for the brand. This acquisition is seen as a strategic move for Prada to strengthen its position against major competitors like LVMH and Kering [1]. Group 1: Acquisition Details - The acquisition of Versace marks the unification of two iconic Milanese fashion brands under the Prada Group [1]. - Versace has struggled with performance since its acquisition by Capri Holdings, with a 25% decline in revenue over the past two years and recent fiscal year revenues falling below those of 2019 [1]. Group 2: Market Position and Strategy - The acquisition is viewed as a critical step for Prada to enhance its brand portfolio and mitigate risks associated with relying on a single brand [1]. - UBS analysts noted the aesthetic differentiation between Prada and Versace, which allows the group to target a broader consumer base without internal competition [2]. Group 3: Financial Performance - Prada reported a net revenue of €4.07 billion for the first three quarters of 2025, reflecting a 9% year-on-year growth at constant exchange rates, marking 19 consecutive quarters of growth [2]. - Key markets such as the Middle East and Americas saw revenue increases of 21% and 15%, respectively, while the Asia-Pacific region maintained a 10% growth [2]. Group 4: Management and Integration - Melania Grippo from BNP Paribas highlighted the historical management issues at Versace, indicating that effective operational integration will be crucial for Prada [3]. - Lorenzo Bertelli, the heir apparent of Prada, will take on the role of Executive Chairman at Versace, focusing on a smooth transition and integration rather than immediate personnel changes [3]. Group 5: Creative Direction - Dario Vitale, former creative director of Miu Miu, has been appointed as the creative director of Versace, with his previous experience seen as vital for revitalizing the brand [3].