人均15元，北上广午餐新顶流？

Core Insights - The article discusses the rising popularity of "盖码饭" (Gai Ma Fan), a type of meal that consists of various stir-fried dishes served over rice, primarily featuring spicy Hunan cuisine. It has become a favored choice among urban workers due to its affordability and flavor [2][12][17]. Sales and Market Trends - In specific areas of Beijing, certain Gai Ma Fan brands have achieved impressive sales figures, with "盖码帮" and "状元派" reaching monthly sales of over 2000 units, and "霸碗盖码饭" exceeding 4000 units [2]. - The number of registered Gai Ma Fan-related businesses in China has been increasing rapidly, with 725 new registrations in 2023 and 655 in 2024, indicating a growing market interest [12][21]. Consumer Preferences - Gai Ma Fan is particularly appealing due to its low price point, with average costs around 25 yuan per person in Beijing, and some offerings available for as low as 10 yuan [13][17]. - The trend towards spicy food is significant, with over 6 million people in China identifying as spicy food lovers, which supports the popularity of Gai Ma Fan that features a variety of spicy dishes [15][17]. Competitive Landscape - The article highlights the competitive nature of the restaurant industry, noting that while Gai Ma Fan has gained traction, its low entry barriers mean that many businesses can quickly replicate successful models, leading to potential market saturation [18][20]. - Innovations such as the use of cooking robots in Gai Ma Fan restaurants are being explored to reduce labor costs and improve efficiency, although this approach has its limitations in meeting customer customization needs [18][20]. Future Outlook - Experts suggest that while Gai Ma Fan is likely to remain popular, its long-term success will depend on continuous innovation in menu offerings and maintaining competitive pricing [17][18].