“美好生活健康家”：三生携手奥运冠军，解读健康生活新范式

Core Viewpoint - The company, SanSheng (China), emphasizes the concept of "Beautiful Life Healthy Family" as a mission to extend health from individual well-being to family harmony, marking a strategic upgrade in its brand philosophy [1][2][3] Group 1: Brand Transition - The chairman of SanSheng, Huang Jinbao, stated that health is not only a basic right but also a cornerstone for family happiness, highlighting the company's initial goal of delivering health products to households [2] - The introduction of the "Beautiful Life Healthy Family" concept signifies a shift from focusing solely on individual health to encompassing the health of entire families [2][3] - The company's core value of "Respecting oneself and benefiting others" drives its strategic transitions, integrating "love and responsibility" into its brand evolution [2] Group 2: Vision and Commitment - SanSheng aims to be the guardian of family health by providing comprehensive health management services and high-quality products throughout the life cycle, making health a strong emotional bond within families [3] - The company is committed to transforming its grand vision into actionable steps that support families in achieving their health aspirations [9] Group 3: Champion Endorsements - Olympic champions Chen Yibing and Zhao Ruirui shared their personal experiences at the event, reinforcing the "Beautiful Life Healthy Family" concept with their deep understanding of health [4][8] - Chen Yibing emphasized that the concept represents an optimistic and uplifting lifestyle, which can inspire those around him [6] - Zhao Ruirui discussed her shift from competitive sports to prioritizing health and family time, aligning with the core values of the "Beautiful Life Healthy Family" philosophy [8] Group 4: Product and Service Strategy - SanSheng is building a comprehensive product and service matrix to turn the "Beautiful Life Healthy Family" slogan into a daily practice for millions [9] - The company focuses on a refined and comprehensive product matrix, emphasizing "artisan quality" and addressing daily family health needs through traditional Chinese medicine and modern nutritional science [9] - The service system is being enhanced with AI technology, offering smart health management tools for families, enabling precise health assessments and interventions [10] Group 5: Future Directions - The "Beautiful Life Healthy Family" concept serves as a solemn promise to consumers and a guiding principle for the company's future development [11] - With the support of Olympic champions and AI technology, SanSheng aims to maintain its commitment to its core values while helping more families achieve their health and happiness dreams [11]