华润万象生活(01209.HK)：依托母公司购物中心资源禀赋 商管业务演绎逆势增长

Core Viewpoints - The parent company holds a large number of high-quality shopping malls, while China Resources Vientiane's light asset management enjoys spatial positioning and scale advantages, providing strong pricing power over merchants. The growth of same-store sales and scale will enhance operational leverage, ensuring strong revenue and profit growth in the future [1][2] Company Competitive Advantages - The core competitive advantage of the company's management lies in the strengthened bargaining power with merchants, supported by the parent company's stable growth and large-scale quality shopping center contracts. The parent company is an early entrant in the Chinese shopping center sector, having strategically positioned itself in key regional markets and maintaining a leading position in the industry. This provides the company with scarce resources and strong negotiation power for lease adjustments, enabling it to achieve long-term same-store growth [2] Operational Efficiency and Profitability - With the same-store growth and scale expansion of Vientiane shopping centers, the company's operational leverage is expected to increase, leading to higher profit margins in management operations. Most costs at the individual shopping center project level are relatively fixed or grow in line with inflation, so steady growth in same-store rents can lead to an increase in NOIMargin. As the parent company continues to build new shopping centers, the headquarters' leasing and marketing personnel can manage more projects, enhancing labor efficiency and driving profit margins upward [2] Financial Adjustments and Investment Recommendations - Based on the latest financial report, the company has adjusted the revenue growth rates and gross margins for shopping center management and property management, while lowering the fee rates. The revised EPS forecasts for 2025-2026 are 1.73 and 2.12 yuan (previously 1.88 and 2.19 yuan), with a new forecast for 2027 at 2.44 yuan. Using the DCF valuation method, the target price is set at 52.55 HKD (1 HKD = 0.910 RMB), maintaining a "buy" rating [2]