佰贝集与科汉森合作升级，达成长期战略授权合作

Core Insights - Chr. Hansen, a leading probiotic research and supply company with over 150 years of history, has established a long-term strategic partnership with the well-known nutrition brand Baibeijie, allowing the application of its BB-12 and LGG strains in Baibeijie's probiotics [1][5] - This partnership follows an initial licensing agreement in 2024 and signifies a deepening of their collaboration with no time limit, indicating a permanent long-term authorization [1] Company Overview - Founded in 1874 in Copenhagen, Chr. Hansen has evolved over 150 years, focusing on "improving life through microbial science" and becoming a leader in the global probiotic sector [2] - The company has expanded from early dairy fermentation research to a comprehensive health solutions system covering probiotics, enzyme preparations, and natural colors, with products available in over 140 countries [2] Probiotic Technology - Chr. Hansen's BB-12 and LGG strains are among the most researched probiotics globally, with BB-12 demonstrating excellent acid and bile resistance, supported by over 300 clinical studies showing significant benefits for infant gut health and immunity [4] - LGG is noted for its effectiveness in balancing gut microbiota and alleviating gastrointestinal discomfort, with over 600 related scientific publications [4] - Both strains are included in China's list of approved strains for infant food, setting industry safety standards [4] Strategic Partnership - The partnership between Chr. Hansen and Baibeijie is classified as a high-standard strain licensing collaboration, ensuring strict adherence to quality and research data, preventing the mixing of strains from other sources [4][5] - This collaboration is viewed as a model of close industry chain cooperation, enhancing brand effects and benefiting Chinese consumers with high-quality probiotics [10] Market Performance - Baibeijie has shown impressive market performance since partnering with Chr. Hansen, achieving sales of 300,000 units of BB-12 and LGG probiotic powder in the past year, leading in online sales for this probiotic combination [6] - The products are clean, containing only probiotics and prebiotics without additives, suitable for all age groups and various health conditions [8] Brand Philosophy - Both companies emphasize a commitment to high-quality products, with Baibeijie focusing on sourcing from top global suppliers and investing in raw materials rather than marketing [10] - This approach contrasts with many brands that prioritize marketing over quality, resulting in inferior products at higher prices [10] - The partnership reflects a shared philosophy of producing top-tier products and advocating for long-term solutions for consumers [10]