华润万家携手天玺农业共筑富平柿子产业高质量发展新里程碑

Core Insights - The event marked the launch of the "Fresh Custom Processing Base" and "Own Brand Certification Base" by China Resources Vanguard and Tianxi Agriculture, aimed at enhancing the integration of modern agriculture and sales [1][5] Group 1: Strategic Collaboration - The partnership between Tianxi Agriculture and China Resources Vanguard signifies a new phase in supply chain development and brand enhancement, focusing on product customization and brand collaboration [5][7] - The dual certification will allow both companies to optimize their supply chain and reach more consumers through high-end retail networks [5][7] Group 2: Government Support and Industry Development - The local government emphasizes the importance of the persimmon industry for rural revitalization, supporting leading enterprises like Tianxi Agriculture to expand and improve quality [3][11] - The collaboration aligns with national strategies and aims to respond to market demands, contributing to high-quality agricultural development [11] Group 3: Industry Achievements - Since its establishment in 2018, Tianxi Agriculture has transformed from a small-scale operation to a significant player in the industry, with a projected industry value reaching 10 billion [7] - The company has successfully built a brand valued at 153 million and has penetrated 70% of the high-end market in China, also exporting globally [7]