Guan Cha Zhe Wang·2025-12-03 05:47Core Insights - Meituan has reported a 15% year-on-year decrease in traffic accidents involving its delivery riders by 2025, attributed to systematic governance and behavioral guidance [1] - The company is launching a nationwide "no red light" safety incentive program starting December 2, aimed at rewarding riders who comply with traffic regulations, with an expected participation of millions [1] - Meituan is transitioning from negative penalties to positive incentives, having eliminated late delivery penalties and introduced a safety incentive pool of 100 million yuan [2] Group 1 - Meituan's traffic safety governance has shifted from "negative control" to "positive incentives," with the introduction of cash rewards for riders who do not run red lights [1][2] - The "no red light" safety incentive program has already benefited over 440,000 riders across nearly 200 cities [1] - The company has implemented the "Anzhun Card" system to encourage compliance with traffic rules, ensuring that user experience remains unaffected while providing riders with more flexibility [2] Group 2 - Meituan has conducted over 2000 safety awareness campaigns and organized 89,000 safety training sessions, reaching 2.41 million riders throughout the year [2] - The company has seen a 14% overall reduction in violation rates at 411 benchmark intersections in 50 key cities, with some areas experiencing a 20% drop in red light violations [2] - The initiative has also included a "Safety Star" award, with cash prizes ranging from 8,888 to 10,000 yuan for top-performing riders [1][3]