安徽广德“三件套”出圈,带动跨省消费热
Sou Hu Cai Jing·2025-12-03 06:14

Core Insights - The popularity of Guande's "three-piece set" (stew pot, milk tea, and peach crisp) has led to a surge in cross-provincial tourism, particularly attracting visitors from the Shanghai, Jiangsu, and Zhejiang regions [3][5] - Local businesses have responded to the influx of tourists by increasing production and extending operating hours, with some stores selling over 7,000 cups of milk tea daily [3][5] - The cultural and culinary richness of Guande, influenced by various regional cultures, has contributed to its reputation as the "hometown of stews" in China [5][6] Group 1 - Guande's geographical location at the intersection of three provinces has made it a central hub for tourism in the Yangtze River Delta [3] - The local government has implemented various initiatives to enhance the tourist experience, including free shuttle buses and waived entrance fees for attractions [5][6] - The recent surge in tourism is seen as a sign of the maturation of consumer behavior, with tourists seeking deeper emotional and cultural experiences rather than mere photo opportunities [6] Group 2 - The local food industry has seen significant growth, with restaurants experiencing unprecedented levels of patronage since the launch of a local stew competition [5] - The collaboration between local businesses and community members, including volunteers providing assistance to tourists, has created a welcoming atmosphere [3][5] - The success of Guande's tourism strategy may serve as a model for other small cities in China looking to enhance their cultural and tourism offerings [5][6]