Core Insights - The animated film "Zootopia 2" has surpassed 2 billion RMB in box office revenue in mainland China, setting multiple records for imported animated films in the country [1] - Since its simultaneous release in North America, the film's box office performance in mainland China has significantly outpaced that of the North American market, making it the largest box office market globally for this film [1] Box Office Performance - On November 29, "Zootopia 2" achieved a single-day box office of over 738 million RMB in mainland China, surpassing the previous record held by "Avengers: Endgame" of 552 million RMB [3] - On November 30, the film's single-day box office reached 517 million RMB, again exceeding North American figures [3] - As of December 1, the global box office for the film reached 818 million USD, with the Chinese market contributing 278 million USD, accounting for 33.9% of the total [5] Market Dynamics - The film's screening rate in theaters has risen to 83.3% as of November 30, contributing nearly 95% of the total box office revenue for that day [7] - This trend indicates that the Chinese market is maturing and becoming a crucial revenue source for high-quality films globally [7] Industry Insights - According to Zhang Jinfeng, Deputy Editor-in-Chief of China Film News, the film's success highlights the vast market foundation and consumer demand in the Chinese film industry, showcasing its resilience and openness to global cinematic achievements [9] - The collaboration between Shanghai Animation Film Studio and Disney China to produce a series of short films prior to the movie's release has garnered positive attention and effectively promoted "Zootopia 2" [10][15] Consumer Engagement - The "Zootopia" IP has seen a threefold increase in licensing business in the Greater China region since December 2023, with over 2,000 licensed products expected by the end of 2025 [22] - The popularity of film-related merchandise reflects the immense potential of the Chinese consumer market, with various "film+" initiatives linking movies to tourism, food, and lifestyle [20][24]
视频丨《疯狂动物城2》中国内地票房暂居全球第一