Guan Cha Zhe Wang·2025-12-03 06:28Group 1: Tablet Market Overview - The Chinese tablet market continues to show strong momentum, with Q3 2025 shipments increasing by 9% year-on-year to 8.8 million units, characterized by a split between domestic brands leading and Apple declining [1] - Huawei leads the market with a shipment of 2.7 million units and a 31% market share, growing 21% year-on-year, while Apple's iPad shipments fell 14% to 2 million units, reducing its market share from 29% to 23% [1] - Domestic manufacturers collectively hold 77% of the market share, up 5 percentage points from the previous year, with Xiaomi and Lenovo each shipping 900,000 units and Honor at 600,000 units [1] Group 2: Challenges for Apple - Apple's iPad faces multiple challenges in the domestic market, including competition from local tablets priced between 2,000-3,000 yuan that offer superior specifications [1] - The lack of product innovation and extended iteration cycles for the iPad, despite the strong performance of the M chip, make it difficult to compete with localized innovations from Huawei and Lenovo [1] Group 3: Future Market Projections - Omdia forecasts that the tablet market will grow by 12% to 35 million units by the end of 2025, driven by aggressive product launches and pricing strategies from domestic manufacturers [2] - However, a market adjustment is expected in 2026, with a projected decline of 9% to 32 million units [2] Group 4: PC Market Overview - In Q3 2025, the Chinese PC market saw a 2% year-on-year increase in shipments, reaching 11.3 million units, with desktop shipments growing by 8% to 3.3 million units, primarily driven by strong demand in the commercial sector [2][3] - Lenovo remains the market leader with a 39% share, shipping 4.4 million units, while Huawei's shipments declined by 7% to 1 million units, reducing its market share to 9% [3] Group 5: Future Projections for PC Market - Omdia anticipates a 5% year-on-year growth in the PC market by the end of 2025, reaching 41.5 million units, supported by robust commercial procurement and steady consumer demand [5] - The trend is expected to continue into 2026, although a slight decline of 2% is projected due to weakening consumer demand [5] - The adoption of AI is accelerating in both consumer and commercial markets, with 32% of PCs in Greater China expected to have AI capabilities by 2025, increasing to 46% by 2026 [5]