当雪场遇上雪假 乘“冬”风冰雪经济持续升温

Group 1 - The core viewpoint of the articles highlights the significant growth and popularity of the ice and snow tourism industry in China, driven by government initiatives and consumer interest in winter sports [1][2][3] - Regions like Jilin and Xinjiang have announced extended winter holidays, encouraging families to engage in ice and snow activities, which has led to a surge in tourism and related spending [1] - The ice and snow industry in China is projected to exceed 1 trillion yuan, reaching 1,005.3 billion yuan this year, indicating a robust market expansion since the successful bid for the 2022 Winter Olympics [1] Group 2 - Recent data shows a remarkable increase in interest for ice and snow activities, with searches for nearby ski resorts up by 87% year-on-year, and ticket bookings for certain scenic spots doubling [2] - The quality of ski resorts in regions like Jilin, Hebei, and Heilongjiang is becoming more attractive due to their favorable geographical advantages, service upgrades, and competitive pricing [2] - Ski resorts are enhancing their services, such as introducing smart photography technology and free shuttle services, which are expected to improve the overall visitor experience and increase tourism flow [2][3] Group 3 - Various ski resorts are implementing service upgrades, including pet-friendly areas and unique entertainment events, which are expected to attract more visitors and enhance the overall appeal of the ice and snow tourism experience [3] - The economic impact of ski resorts extends beyond direct tourism revenue, with a reported 27.97% increase in consumer spending within a two-kilometer radius of ski areas, benefiting local businesses [3] - The development of the ice and snow economy is seen as a catalyst for regional growth, positively affecting surrounding industries and contributing to overall economic prosperity [3]