评论：“相加”到“深融” 谱写航文旅发展新篇章

Core Viewpoint - The integration of civil aviation and cultural tourism is recognized as a strategic partnership, with the recent release of the "Action Plan for the Integration of Cultural Tourism and Civil Aviation" aiming to enhance the depth, scope, and quality of this integration [1][4]. Group 1: Infrastructure and Connectivity - The foundation of deepening the integration lies in strengthening the civil aviation network, which serves as a crucial link for national and international connectivity [1]. - The Action Plan emphasizes improving domestic travel accessibility by enhancing flight frequency between major tourist cities and regional airports, as well as expanding "door-to-door" transportation services [1]. - It also highlights the need to increase international flight routes, focusing on popular destinations in Southeast Asia and gradually expanding intercontinental routes to provide travelers with more options and efficient connections [1]. Group 2: Service Enhancement and Experience Optimization - The Action Plan calls for airlines and airports to improve service levels and optimize facilities to enhance the travel experience, particularly for the growing elderly traveler demographic [2]. - It suggests implementing age-friendly services and products, as well as designing engaging in-flight activities for educational and family-oriented travel [2]. - Specific measures for seasonal tourism, such as winter sports, are also recommended, including providing appropriate equipment handling services and ensuring passenger comfort [2]. Group 3: Cultural Value Creation - The civil aviation industry is transitioning from merely transporting passengers to creating cultural value, as encouraged by the Action Plan [3]. - It promotes the development of new products, business models, and scenarios that leverage unique cultural resources within the aviation sector [3]. - Initiatives include using aircraft cabins for cultural events and food showcases, transforming airports into cultural exhibition spaces, and repurposing retired aircraft for educational and immersive experiences [3]. Group 4: Collaborative Development - The integration of civil aviation and cultural tourism is seen as essential for industry upgrades and stimulating consumer potential, as outlined in the Action Plan [4]. - The next steps involve fostering consensus among stakeholders, enhancing inter-departmental collaboration, and employing innovative strategies to overcome integration challenges [4]. - The goal is to activate market dynamics and jointly advance the deep integration of civil aviation and cultural tourism [4].