Core Viewpoint - LeMo Technology (02539.HK) has officially listed on the Hong Kong Stock Exchange, becoming the first publicly traded company in the machine massage service sector, with a strong market response reflected in oversubscription rates and a significant opening price increase [1][3]. Company Overview - LeMo Technology is the leading enterprise in China's machine massage service market, deploying smart massage devices in high-traffic locations such as commercial complexes, cinemas, and transportation hubs, establishing the largest service network in the country [3]. - As of the latest feasible date, the company has set up over 48,000 service points and deployed more than 533,000 massage devices across 31 provincial-level administrative regions and 337 cities [3]. Market Position - According to Frost & Sullivan, the company's market share by transaction value is projected to increase from 33.9% in 2022 to 42.9% in 2024, with expectations to surpass 50% in revenue market share by 2024, solidifying its position as the industry leader [3][4]. - The company has strategically penetrated three core scenarios: placing devices in open areas of commercial complexes, integrating massage mats into cinema seating, and creating dedicated service areas in airports and train stations [3]. Financial Performance - From fiscal year 2022 to 2024, the company's total revenue is expected to grow from 330 million yuan to 798 million yuan, reflecting a compound annual growth rate (CAGR) of 55.6% [4]. - Gross profit is projected to rise from 85.34 million yuan to 288 million yuan, while net profit is anticipated to increase from 6.48 million yuan to 85.81 million yuan [4]. - In the first eight months of 2025, the company has already achieved revenue of 631 million yuan and a net profit of 88.55 million yuan, indicating a continued robust growth trend [4]. Industry Landscape - The Chinese massage service market is highly concentrated, with over 10,000 existing service providers, of which only about 50 are machine massage service providers, with LeMo Technology leading by a significant margin [4]. - The overall market size for machine massage services in China is projected to reach 2.7 billion yuan by 2024, representing 0.5% of the total massage market valued at 536.2 billion yuan [4]. Strategic Initiatives - The company plans to allocate 60% of its IPO funds for network expansion and 20% for technology research and development, aiming to strengthen its technological barriers and market penetration [4]. - The introduction of strategic investors prior to the IPO, including notable institutions, signifies a recognition of the shared massage service model in the capital market [5]. - LeMo Technology is evolving from a service provider to a health lifestyle platform, reshaping the industry ecosystem as it expands its service network into lower-tier cities and develops home massage equipment [5].
乐摩科技港交所上市首秀：开盘劲涨62%，机器按摩龙头开启新征程