新阶层·新经济丨万同集团董事长王俊桦：逐浪创新，以专业能力护航品牌梦想

Core Insights - The article highlights the transformation of a small e-commerce service company, Mosquito Club, founded by Wang Junhua in 2014, into a significant player in the digital economy by 2025 [1][2]. Group 1: Company Development - Mosquito Club was established during the rise of e-commerce in China, particularly in Zhejiang, with a focus on providing hands-on training for merchants on how to operate their stores [3]. - The company successfully pivoted to the live-streaming sector early on, capitalizing on the trend initiated by Alibaba, and produced several top streamers within three years [3][4]. - In 2021, Mosquito Club evolved into Wantong Group, which encompasses multiple branches, including public relations and brand consulting, reflecting its growth from serving e-commerce sellers to partnering with global brands [4]. Group 2: Industry Insights - Wang Junhua emphasizes the importance of "small data" over "big data," arguing that while big data shows sales figures, small data reveals critical user insights [7]. - The company adopts a cautious yet open approach to new technologies, exploring virtual anchor technology while recognizing the limitations of AI compared to human flexibility [7]. - The success of Mosquito Club is attributed to confidence and talent, with Wang noting the supportive environment in Zhejiang that fosters innovation and collaboration [7].