澳柯玛荣获两项品牌创新成果大奖

Core Insights - The 2025 Brand Innovation Conference and the 13th National Brand Story Competition Finals were held in Qingdao, showcasing the commitment of Chinese enterprises to high-quality sustainable development and brand leadership [1][2] - The event highlighted the achievements of various companies, with Aucma winning two Brand Innovation Awards for its initiatives [1][4] Group 1: Event Overview - The Brand Innovation Conference and National Brand Story Competition are organized by the China Quality Association, featuring activities such as storytelling competitions, results announcements, and keynote speeches [2][3] - Since its inception in 2013, the National Brand Story Competition has expanded significantly, growing from 4 to 32 sub-regions and increasing participation from over 100 to more than 2000 companies across nearly 20 industries [2][3] - The 2025 finals saw nearly 1,000 entries, marking a historical high for the competition [2][3] Group 2: Aucma's Achievements - Aucma received Brand Innovation Awards for its campaigns "Aucma's Old-for-New Exchange" and "Aucma's AI Dolphin Cartoon Character" [4] - The "Old-for-New Exchange" initiative aligns with national policies and focuses on engaging existing customers, enhancing brand visibility through consumer-centric actions [4] - Aucma's cartoon character, based on its dolphin logo, aims to create a relatable brand image, fostering emotional connections with consumers and promoting a youthful brand identity [4]