挨饿能赢50万？“荒野求生”是风口还是风险

Core Viewpoint - The "Qixing Mountain Cup" extreme wilderness survival challenge in Zhangjiajie, China, has gained significant popularity, attracting attention on social media and generating substantial viewership, with over 5 billion views online [2][6][9]. Group 1: Event Overview - The "Qixing Mountain Cup" was initiated to differentiate the Qixing Mountain scenic area in a competitive tourism market, allowing participants to survive with minimal resources [3]. - The first season concluded with a champion, Yang Dongdong, who won a prize of 100,000 yuan after surviving on the mountain [3]. - The second season quickly followed, with the event gaining traction on social media platforms, leading to high engagement and viewership [6]. Group 2: Sponsorship and Economic Impact - The event has attracted sponsorship from outdoor brands, such as Camel, which saw a significant increase in product sales during the event [6]. - The scenic area has benefited from increased visibility and tourism, with plans for future seasons and potential prize increases to 500,000 yuan [9]. - The success of the event has inspired similar wilderness survival competitions across China, indicating a growing market for such events [9]. Group 3: Challenges and Limitations - The wilderness survival events face challenges due to safety regulations and the need to operate within environmental protections, limiting the authenticity of the survival experience [16]. - The high-risk nature of these competitions raises concerns about participant safety and the potential for negative consequences if accidents occur [16]. - The current state of wildlife protection in China restricts hunting, which impacts the survival conditions for participants [16].