“雪假”催热国内亲子冰雪游：雪场酒店周末连续满房、青少年游客翻倍增长

Core Insights - The domestic ice and snow tourism market is rapidly heating up as many regions officially enter the snow season, driven by the "snow holiday" policy which has led to a significant increase in youth and family visitors to ski resorts [1][3][11] Group 1: Youth and Family Tourism Growth - Several regions, including Xinjiang and Jilin, have introduced "snow holidays" for students, resulting in a doubling of youth visitors at ski resorts [3][4] - The number of youth participating in winter camps has significantly increased, with ski resorts extending the duration and content of these camps to attract more participants [4] - The growth in youth visitors has also led to an increase in family-oriented tourism, with packages like "parent-child stay and ski" seeing a 131% increase in search volume [4][5] Group 2: Accommodation and Booking Trends - Hotel and homestay bookings near ski resorts have surged, with a reported 80% year-on-year increase in reservations for popular destinations like Harbin and Jilin [7][8] - Popular ski resorts such as Chongli Wanlong and Fulong have seen order volumes increase by 257% and 210% respectively compared to the previous year [7] - The average occupancy rate for hotels at Fulong Ski Resort is around 60% on weekdays, with weekends experiencing full bookings [7] Group 3: Diversification of Ice and Snow Activities - Tourists are increasingly interested in diverse experiences beyond skiing, such as ice hiking and frost photography, with ticket bookings for these activities seeing significant growth [10][11] - Popular destinations for non-skiing activities include snow-capped mountains and glaciers, with ticket bookings for places like Xiling Snow Mountain increasing by 2.7 times [10] - The ice and snow tourism market is evolving towards more personalized and high-quality experiences, catering to a broader audience including families, young enthusiasts, and professional players [11]