“美国贴吧”翻身记：亏了20年，创始人首次跻身亿万富豪

Core Insights - Reddit has achieved significant financial success, reporting a net profit of $163 million for the third quarter, marking its strongest financial performance to date and achieving profitability for five consecutive quarters [2] - CEO Steve Huffman has entered the billionaire ranks with a net worth of $1.2 billion, largely due to the company's robust advertising business, which accounted for 94% of total revenue [2][11] - The platform is positioning itself as a key player in the AI industry, charging for API access and signing lucrative deals with major companies like Google and OpenAI [14] Financial Performance - Reddit reported a net profit of $163 million for the third quarter, with stock prices rising 7.5% to $208.95, reflecting a year-over-year increase of 75% [2] - The advertising revenue reached $549 million in the last quarter, a significant increase from approximately $12-15 million when Huffman took over as CEO in 2015 [11] User Engagement and Growth - Reddit's daily active users have nearly doubled since the summer of 2023, with the platform now ranking as the seventh most visited website globally [3][6] - The platform has expanded its international reach, with a 31% increase in international daily active users over the past year due to the introduction of a translation feature supporting 30 languages [13] Strategic Initiatives - Huffman has implemented a content policy to improve user experience and attract advertisers, which included banning toxic content and introducing a mechanism to isolate offensive material [10] - The company has begun charging for API access, which was previously free, and has taken legal action against companies that scrape its data without permission [14] Future Outlook - Reddit aims to become an indispensable partner in the AI sector, leveraging its unique content to provide valuable data for AI model training [14] - The company is also exploring new features like "Reddit Answers," which aims to position the platform as a preferred search engine by providing AI-generated results based on user recommendations [15]