小杨哥复播无望，三只羊想“挣外国人钱”了

Core Viewpoint - The news discusses the ongoing expansion of the company "Three Sheep" into overseas markets, despite rumors about a key figure's return to live streaming being debunked. The company is focusing on establishing a presence in Southeast Asia, particularly through its newly formed overseas MCN, Three Sheep Network, which has already made significant strides in the region [1][2][4]. Group 1: Company Developments - Three Sheep Network was officially established in 2023, with a warehouse located in Singapore, marking the company's strategic entry into the Southeast Asian market [2][5]. - The company has successfully positioned itself among the top three cross-border MCNs in Southeast Asia, with significant operations in Singapore, Malaysia, and Vietnam [2][7]. - The company's revenue from agricultural products exceeded 2.7 billion yuan, covering over 20 provinces in China, but it faced a severe trust crisis following a controversy involving a product marketed as a Hong Kong brand [3][4]. Group 2: Market Strategy - The Southeast Asian e-commerce market is projected to grow from approximately $159 billion in 2024 to $370 billion by 2030, making it a lucrative target for Three Sheep's expansion efforts [5][11]. - The company has adopted a localized approach in Vietnam, with local teams managing operations and content, while the Chinese team provides supply chain and strategic support [7][11]. - Three Sheep's strategy includes a unique "source live streaming" model, which integrates local warehousing and content creation to enhance brand storytelling and consumer engagement [11][12]. Group 3: Challenges and Competition - Despite initial successes, the company faces significant challenges, including a competitive landscape in Southeast Asia and regulatory scrutiny, particularly in Vietnam [12][13]. - The trust issues stemming from past controversies continue to affect consumer perceptions, necessitating a focus on rebuilding credibility in both domestic and international markets [4][13]. - The reliance on TikTok as a primary platform for overseas operations poses risks, especially in markets like Brazil, where logistical and payment infrastructure is still developing [13].