知名品牌宣布：闭店，停止运营！曾拥有数千家门店，不少广东人爱买

Core Viewpoint - Etam, a European fashion brand, is set to cease operations in China after over 30 years in the market, with its Tmall flagship store closing on November 30 due to business adjustments [1][3]. Group 1: Company Operations - The Tmall flagship store will stop operations, but orders placed before the closure will still be delivered as planned [1]. - Customers who won prizes in the Double Eleven membership challenge must redeem their rewards by December 8, after which the warehouse will stop shipping [1]. - As of December 3, the store only has a limited selection of lingerie products available for prize redemption and no new products are being supplied [1]. Group 2: Market Presence and Historical Context - Etam entered the Chinese market in 1994 and established a significant presence, opening 723 stores within two years and achieving annual sales exceeding 900 million yuan [7]. - By June 2014, Etam had 3,083 stores in China, contributing to a total of 4,246 stores globally [7]. - The brand's performance in China has declined over the years, with store closures and losses becoming common, leading to the current situation where its online store is the last remaining operation in the country [7]. Group 3: Industry Trends - Etam's exit is part of a broader trend of European fashion brands leaving the Chinese market, with other brands like the German lingerie brand Triumph also announcing their exit [8]. - The Chinese lingerie market has seen a rise in new brands such as Ubras and NEIWAI, which cater to consumer preferences for comfort and innovative designs, leading to increased competition [10]. - According to Northeast Securities, the global women's lingerie industry is entering a "comfortable and diverse period," with various subcategories like sports bras and plus-size lingerie becoming independent segments [10].