Philip Morris International Expands its Partnership with Scuderia Ferrari HP, Launching a Bold New Chapter in Their Long-Standing Relationship

Core Insights - Philip Morris International Inc. (PMI) has announced an expanded partnership with Scuderia Ferrari HP and Ferrari Challenge Trofeo Pirelli for the 2026 season and beyond, featuring the ZYN brand of nicotine pouches on Ferrari's Formula 1 liveries [1] - The partnership aims to innovate and challenge the status quo in the nicotine market, with a focus on smoke-free alternatives to cigarettes [1] - ZYN branding will debut on the Scuderia Ferrari HP car during the Abu Dhabi Grand Prix on December 7, 2025 [1] Company Overview - PMI is a leading international consumer goods company focused on delivering a smoke-free future and evolving its product portfolio beyond tobacco and nicotine [1] - The company's product portfolio includes cigarettes and smoke-free products such as heat-not-burn, nicotine pouches, and e-vapor products, available in over 100 markets [1] - As of June 30, 2025, PMI estimates that over 41 million legal-age consumers globally use its smoke-free products, which accounted for 41% of the company's total net revenues in the first nine months of 2025 [1] Investment in Innovation - Since 2008, PMI has invested over $14 billion in the development and commercialization of innovative smoke-free products aimed at reducing cigarette consumption [1] - The company has established world-class scientific assessment capabilities in areas such as toxicology, clinical research, and post-market studies [1] - PMI has received FDA authorizations for various products, including ZYN nicotine pouches and IQOS devices, marking significant milestones in the industry [1]