破局传统消费金融模式困局：数字普惠如何重塑大众信心

Core Insights - The article emphasizes the importance of consumer confidence as a driving force for China's economic growth, particularly among new citizens and young town residents, who represent a significant potential consumer group [2][3] - Traditional financial institutions often exclude these groups due to their unique financial needs characterized by "small amounts, high frequency, and diverse scenarios," creating a gap in financial support that needs to be addressed [3][4] Group 1: Digital Inclusive Finance - Digital inclusive finance is proposed as a solution to rebuild consumer confidence by shifting from traditional financial models to more innovative approaches that cater to the needs of emerging consumer groups [3][6] - CITIC Baixin Bank's recent initiatives illustrate how digital finance can transition from merely enhancing existing services to providing essential support during challenging times, thereby empowering consumer confidence [2][5] Group 2: Credit Assessment and Product Logic - The bank aims to break down credit assessment barriers by moving from reliance on historical credit records to identifying future potential, utilizing big data and AI to create personalized credit identities for previously "invisible" consumers [4][6] - The product logic is being redefined to focus on "scenario-based empowerment," with innovative offerings like "Hao Hui Hua·Borrow Money" that integrate financial support into the daily lives of new citizens, ensuring that financial resources are effectively utilized for improving quality of life [5][6] Group 3: Service Experience and Economic Impact - The bank is transforming complex financial processes into seamless experiences, enhancing user confidence by ensuring that financial services are readily accessible in everyday scenarios [5][6] - The broader economic implications include improved efficiency in financial resource allocation, which supports both individual consumption capabilities and macroeconomic vitality, thereby contributing to a more resilient economy [7]