Core Insights - The WISE 2025 Business King Conference aims to anchor the future of Chinese business amidst uncertainty, focusing on the intersection of technology and business narrative reconstruction [1] Group 1: Industry Trends - The toothpaste industry is characterized by high usage frequency, low consumption frequency, and low unit price, leading to the ineffectiveness of traditional positioning theories [2][4] - The oral care market has seen little change in the top brands over the past 20 years, with a long product lifecycle and broad demographic coverage [4][5] Group 2: Company Strategy - The company aims to break through industry growth bottlenecks by implementing a layered and adaptive positioning strategy, creating differentiated products and innovative scenarios for various consumer groups [2][6] - The company has established a content-driven organization to enhance product understanding and consumer engagement, allowing for rapid iteration and decision-making [9][10] Group 3: Product Innovation - Product innovation is driven by a deep understanding of consumer needs and preferences, with examples including a temperature-sensitive toothpaste designed for comfort in cold climates [8][11] - The company offers over 300 different toothpaste products tailored to various market segments, demonstrating a quick supply chain iteration process [10]
参半创始人尹阔：以分层式迎合定位，重构口腔赛道增长逻辑｜WISE 2025 商业之王
3 6 Ke·2025-12-03 11:20