399元一节课狂赚百万，谁在做向太伊能静们的“电子闺蜜”？

Core Insights - The article discusses the trend of female celebrities, such as Xiang Tai, Yi Nengjing, and Huo Wenxi, selling online courses focused on personal growth, wealth, and relationships, which has gained popularity since August 2023 [1][2][3] Group 1: Course Offerings and Sales - Xiang Tai's course, "Xiang Tai's Girlfriend Circle: High-Energy Female Growth Course," has sold 17,394 copies at a price of 399 yuan each, generating nearly 7 million yuan in revenue by December 3 [1][2] - The course includes 23 recorded sessions and a special "Girlfriend Card," allowing users to access monthly private live sessions with Xiang Tai [2] - Other celebrities like Yi Nengjing and Huo Wenxi have also launched similar courses, with sales reaching the million level, indicating a strong market demand [5][6] Group 2: Marketing and Content Strategy - The marketing strategy for these courses involves creating a unified aesthetic across social media platforms, featuring polished images and impactful quotes [2] - The content of the courses often revolves around personal stories of overcoming adversity, appealing to audiences seeking inspiration and guidance [6][14] - The courses are designed to create a sense of community among participants, with users sharing personal experiences and challenges in dedicated groups [7][14] Group 3: Business Model and Revenue Streams - The initial course sales serve as a lead generation tool, with the ultimate goal of converting customers into higher-paying offline events, such as exclusive workshops and private meetings [8][12] - The production costs for these courses can range from several thousand to tens of thousands of yuan, depending on various factors [8] - The underlying business model relies on leveraging celebrity influence to create a continuous revenue stream from recorded content and subsequent upselling of premium experiences [13][14] Group 4: Market Context and Challenges - The trend of celebrities selling courses is seen as a response to the challenges faced in other ventures, such as restaurants and live commerce, which have not been as successful [13] - The emotional aspect of these courses is highlighted, as they are perceived as a form of "emotional business," providing users with a sense of relief and support [14][15] - However, there is a growing skepticism among consumers regarding the authenticity and value of these courses, as many have experienced disappointment with similar offerings in the past [15]