Sou Hu Cai Jing·2025-12-03 11:48Core Viewpoint - Luckin Coffee is facing significant challenges ahead of its potential re-listing, with a notable discrepancy between its impressive revenue growth and stagnant profits, raising concerns about its underlying business model and operational efficiency [1][9]. Financial Performance - Luckin Coffee's recent quarterly report shows a substantial increase in revenue and a rapid rise in store count, nearing competitors like Heytea. However, net profit remains unchanged, indicating deeper issues within its cost structure [3]. - The company spent nearly 2.9 billion on delivery services in just three months, more than doubling from the previous year, which highlights the financial strain from its delivery model [3][14]. Competitive Landscape - Intense price competition is evident, with competitors like Kudi Coffee drastically lowering prices, forcing Luckin to reduce its own prices from 9.9 yuan to 6.9 yuan, which has not resulted in a proportional increase in customer loyalty [5]. - The competitive pressure is compounded by Starbucks' aggressive expansion strategy in China and the emergence of Kudi Coffee, which closely mimics Luckin's business model [7]. Market Perception and Capital Concerns - Luckin's eagerness to re-list is driven by a desire to restore its image post-2019 financial scandal. However, the market remains skeptical, as the current financial performance does not convincingly demonstrate a sustainable profit model [9]. - The stock price increase in the pink sheet market appears speculative, with long-term investors scrutinizing the company's fundamentals for potential weaknesses [9]. Supply Chain and Operational Efficiency - The company recognizes that relying on subsidies is not a viable long-term strategy, as competitors are enhancing their supply chain capabilities to reduce costs and improve efficiency [11]. - Luckin must address its supply chain and store management issues to avoid superficial growth and ensure long-term viability in a competitive market [13][14].