98年成都夫妻花50万囤茅台酒，15年后，茅台价格令二人不敢置信

Core Viewpoint - The story illustrates the journey of a couple, Li Ming and Zhang Lan, who invest their life savings in Moutai liquor, believing it will appreciate over time, but face significant challenges and setbacks in their business and personal lives. Group 1: Investment Decision - Li Ming decides to invest 500,000 yuan in Moutai liquor, believing it will appreciate due to its limited production and high demand [12][14][20] - Zhang Lan initially opposes the investment, fearing it is a gamble with their entire savings [15][16][18] - After much discussion, Zhang Lan reluctantly agrees to the investment plan, emphasizing the need to share the responsibility regardless of the outcome [20] Group 2: Investment Execution - Li Ming successfully purchases over 2,000 bottles of Moutai at an average price of less than 250 yuan per bottle [25] - They install temperature and humidity control equipment in their storage room to ensure optimal conditions for preserving the liquor [27] Group 3: Business Challenges - Following the investment, the couple's restaurant faces operational difficulties due to cash flow issues, leading to a decline in service quality and customer satisfaction [30][32][35] - Li Ming struggles to maintain the restaurant's operations while managing the financial strain from the liquor investment [44][45] Group 4: Long-term Outlook - After two years, the price of Moutai has only increased by about 10%, causing Li Ming to doubt the investment's viability [38] - Despite the challenges, Li Ming remains hopeful that the liquor's value will eventually rise significantly [66] Group 5: Market Recognition - By 2013, Moutai liquor's market value has surged, with reports indicating prices reaching as high as 6,000 yuan per bottle, significantly increasing the couple's potential wealth [76][87] - A professional appraiser confirms the authenticity and value of their Moutai collection, estimating a total worth of at least 100 million yuan [89]