脐橙业务量同比涨150% 极兔打响“橙”色战事

Core Viewpoint - The article highlights the booming demand for "Navel oranges" during the peak season, emphasizing the role of live streaming in enhancing sales and logistics efficiency for farmers and businesses in the agricultural sector [1][2]. Group 1: Live Streaming and Sales Growth - The Navel orange harvest season has seen a significant increase in sales, with live streaming becoming a popular method for farmers and businesses to reach consumers [2]. - Zheng Yunbo, a local logistics manager, reported that his daily collection volume is around 20,000 packages, with expectations to peak at 30,000 to 40,000 packages, an increase of approximately 800% compared to the off-peak season [2]. - Over 60% of Zheng's clients are involved in live e-commerce, indicating a shift in sales strategies among farmers and businesses [2]. Group 2: Logistics and Operational Efficiency - To ensure timely delivery, Zheng has increased the number of collection points by nearly 60, allowing for same-day dispatch of harvested oranges [4]. - The logistics operations have been enhanced with the addition of 10 trucks and a 20-person collection team to manage the increased volume [2][4]. - The company has implemented a strategy to minimize transit times by coordinating directly with local departments to facilitate direct shipping and reduce unnecessary transfers [4]. Group 3: Investment in Infrastructure - The logistics center in Jiangxi has seen a significant upgrade, with investments amounting to tens of millions to improve capacity and efficiency [5]. - The daily shipment volume in the region has doubled compared to the previous year, attributed to these infrastructure improvements [5]. - Zheng's team has also optimized packaging and shipping methods to ensure the freshness of the oranges, particularly during the winter season when temperatures can affect quality [9]. Group 4: Customer Service and Support - A dedicated customer service team has been established to respond to merchant inquiries within three minutes, enhancing communication and support for businesses [11]. - The company has created specialized teams to address logistical challenges and ensure timely communication between farmers and logistics networks [11]. - The implementation of a "green channel" for Navel oranges has been initiated to streamline the delivery process and ensure high service standards [11].