脐橙业务量同比涨 150% 极兔打响“橙”色战事

Core Viewpoint - The article highlights the booming demand for "Navel oranges" during the peak season and how logistics companies like Jitu are adapting to meet the challenges of fresh produce delivery through innovative strategies and technology [1][5]. Group 1: Market Dynamics - The Navel orange season is a critical time for farmers and logistics companies, with Jitu collaborating with numerous farmers to ensure rapid delivery of fresh oranges to consumers [1]. - The daily collection volume at Jitu's branch in Zhijiang is expected to reach 30,000 to 40,000 packages during peak times, an increase of approximately 800% compared to the off-peak season [2]. - Jitu has expanded its logistics network by adding nearly 60 collection points in rural areas to enhance the efficiency of orange collection and delivery [2]. Group 2: Operational Enhancements - Jitu has upgraded its facilities and equipment to handle the surge in orders, ensuring that there are no delays or backlogs in processing [3]. - The logistics company has invested tens of millions in upgrading its Jiangxi transfer center, which has doubled its operational capacity [4]. - During the peak season, Jitu's Navel orange delivery volume has increased by 150% year-on-year, with daily peak orders exceeding 80,000 [5]. Group 3: Logistics Strategies - Jitu employs a combination of resource deployment, additional personnel, and optimized routing to ensure timely delivery of Navel oranges, achieving zero backlog and high efficiency [5][6]. - The company has implemented specialized packaging and insulation techniques to protect oranges during transport, especially to colder regions [7]. - Jitu has established dedicated communication channels for merchants to address any issues promptly, ensuring a smooth delivery process [7][8]. Group 4: Industry Impact - The rise of live-streaming e-commerce has enabled more farmers and businesses to reach consumers directly, significantly enhancing the visibility of local agricultural products [2][4]. - Jitu's efforts in standardizing the logistics process for agricultural products contribute to rural revitalization by ensuring that local specialties can be delivered efficiently across the country [8].