雀巢拟出售Blue Bottle，高端咖啡“抛售潮”来了？

Group 1 - Nestlé is reportedly considering the sale of its high-end coffee chain Blue Bottle Coffee, collaborating with Morgan Stanley for this potential transaction [1] - Blue Bottle Coffee, founded in 2002, has over 100 locations globally, with 14 in mainland China, and is known for its premium pricing, with coffee priced around 40 yuan per cup [1] - Nestlé acquired 68% of Blue Bottle for $425 million in 2017, with an initial valuation of approximately $700 million, but the current valuation may be lower than this figure [1][2] Group 2 - The sale plan is part of Nestlé's strategic contraction, as the company faces significant growth challenges and aims to streamline operations under new CEO Philipp Navratil [2] - Nestlé plans to divest from physical retail operations and intends to lay off 16,000 employees globally over the next two years [2] - Other high-end coffee brands, including Costa Coffee and Peet's, are also reportedly considering sales, reflecting broader challenges in the premium coffee market [3] Group 3 - The premium coffee sector is under pressure due to rising raw material costs, exacerbated by extreme weather in coffee-producing regions like Brazil and Vietnam [3] - The global premium coffee market is projected to grow at about 10% this year, while budget coffee brands, particularly in China, are expanding rapidly with a growth rate of 40% [3]