关闭线上渠道，艾格退场？

Core Viewpoint - The lingerie brand Etam announced the closure of its Tmall flagship store due to business adjustments, leading to speculation about its potential exit from the Chinese market [2] Company Summary - Etam has been operating in the Chinese market for over 30 years, entering in 1994 and opening its first store in Shanghai in 1995 [2] - At its peak, Etam had 723 stores in China with annual sales exceeding 900 million yuan [2] - The brand has faced declining performance, frequent reports of losses, and store closures in recent years, leading to its delisting from the Paris stock exchange in 2017 and the sale of its ready-to-wear business in China in 2018 [2] Industry Summary - The closure of Etam's lingerie business is part of a broader trend, as competitors like Dianfin have also announced the closure of all offline stores [4] - The lingerie industry has seen the rise of new brands focusing on comfort and functionality, such as Ubras, which became a sales champion during the "Double 11" shopping festival in 2020 [4] - Established lingerie brands face challenges such as outdated brand images, lack of product innovation, and unclear target demographics, struggling to adapt to changing consumer demands and increased competition [4]