老凤祥：公司持续加强品牌监管力度，积极开展商标保护工作

Core Viewpoint - The company is enhancing brand protection and marketing strategies to maintain its market reputation and legal rights [1] Group 1: Brand Protection - The company has been strengthening brand supervision and actively engaging in trademark protection efforts [1] - It is addressing trademark disputes and lawsuits to safeguard its brand [1] Group 2: Marketing Strategies - The company is increasing advertising investments on new media platforms such as Douyin and Xiaohongshu [1] - It has launched an official Tmall flagship store to promote online and offline integration [1] - The company is continuously building and optimizing its brand image through official channels [1]